As ORGANISATIONS
CHANGE, COMMUNICATION IS THEIR BIGGEST CHALLENGE
A few words about me
I have been working in Corporate Communications/Corporate Affairs for more than 20 years and recently my professional interest has been focused on reputation building of profit and non-profit organisations. Having had the privilege of working for Slovak, Czech, German, British and American companies, I have become familiar with their corporate cultures and management styles. Many of these companies are listed on international stock exchanges, which brought specific requirements for transparency and comprehensiveness of the communications I managed. Working in these companies taught me the importance of sustainability and the irreplaceable role of diversity and inclusion in shaping modern corporate cultures. During my career I have gained a lot of experience in change management and transformation of companies and organisations.
Building a company's reputation
The main task of Corporate Communications is to support the company's reputation. Of course, a company's reputation is influenced by many activities that are not directly part of Corporate Communications - for example, the quality of products and services offered, pre- and post-sales customer care. It is in these 4 key areas that Corporate Communications plays an important role and is essential for building and maintaining a company's reputation:
Change Management and Transformation
Sustainability and ESG
Employer Branding and Employee Engagement
I am happy to offer the following services and solutions in these areas:
Internal and External Communications
External and Internal communications audit.
Creating a strategy for effective Internal and External Communications (Public Relations), including the use of generative tools of AI.
Creating a system for evaluating the effectiveness of external and internal communications.
Public Affairs/Government Affairs/Regulatory Services
Effective Crisis. Communication and creating the system to eliminate the Crisis Communication (Issue Management).
Change Management and Transformation
Stakeholder mapping, analysis of impact on stakeholders.
Identification of risks associated with the change process.
Establishing an effective change management strategy aimed at gaining employee buy-in and minimising their resistance.
Definition of target audiences for communication to support change management.
Design a communication strategy and specific communication activities for each target group.
Definition of communication success criteria to support change management and transformation.
Training for managers in change management through online and onsite sessions.
Sustainability and ESG
Helping to develop your company's sustainability strategy based on the company's business activities, values, vision and mission and other key inputs.
Collaborating on the development of a system to enable regular reporting on ESG targets in relation to applicable legislation or supply chain requirements.
Identification of materialities in the sense of Scope 1 and 2, preparation of methodology for materialities in the sense of Scope 3.
Automation of the calculation of the carbon footprint - CO2 and other greenhouse gas emissions from the company's overall operations as well as from its major products and services.
Designing communications to raise awareness of your sustainability strategy.
Employer Branding and Employee Engagement
Design of Brand Management to reflect the Employer Branding needs.
Analysis of the Employer Brand and its impact on the company's employees and potential employees.
Design of systematic communication to support Employer Branding.
Analysis of the level of Employee Engagement.
Proposal of activities to strengthen Employee Engagement, including changes to the company's culture.
Design of communication support for continued high level Employee Engagement.
The use of AI tools in Corporate Communications
Generative AI tools provide not only time-saving benefits but also the ability to scale and personalize communication efforts, leading to more effective and engaging Corporate Communication. However, it's essential to use these tools responsibly, ensuring that the generated content aligns with the company's brand, values, and ethical guidelines. My expertise in field of generative AI tools used in Corporate Communications includes for example:
Content Generation: Generative AI can create written content, such as press releases, blog posts, and social media updates, to save time and effort for communication professionals. This is particularly helpful for producing consistent and high-quality content.
Creating Presentations: Artificial intelligence can be utilised to produce text and graphics for reports and presentations, elevating the quality of visual communication.
Analysing Employee data: By utilizing AI to analyse employee data, you can gain a more comprehensive understanding of their needs, preferences, and opinions. This, in turn, can result in improved internal communication and heightened employee satisfaction.
Translations: Generative AI can quickly and accurately translate content into multiple languages, which is essential for global companies communicating with international audiences. It ensures that messages are accurately conveyed in different regions.
Improving the communication skills of company management
The communication skills of managers, especially those at the top, are an integral part of their successful leadership. However, even today we often see the director communicating with his staff only by e-mail. Every leader should have his or her own unique but cultivated communication style, based on the selection of appropriate communication channels to reach the target audience most effectively. Let me offer you the following support to improve the communication skills of managers:
Analysis of the manager's communication skills.
Suggestions on how to strengthen the communication skills that will help to create an authentic managerial communication style.
Proposing the use of different communication tools according to the type of communication required (operational vs. strategic).
Communication Coaching and Mentoring according to the individual needs of the manager.
Gray Hair Consultants
Gray Hair Consultants is a project that stands out from the offerings of other consulting firms because of the sheer breadth of real-world experience of its experts, given their professional maturity and seniority. They are ready to provide strategic advice, key problem solving and mentoring to meet the needs of companies and organisations. They can make a tangible difference in helping leaders improve their professional and leadership skills and organisational effectiveness.
This project was initiated also by Arcys.
If you are interested in what I have to offer, please send me a message and I will be happy to get in touch with you.
My latest articles on corporate communications
Effective communication in Change Management
Being effective doesn´t mean to generate tons of meaningless messages to spam the target audiences, nor making them bored by the same (only one) communication channel...
Challenges causing weak Employee Engagement
Currently, almost in all bigger size companies, the Leaderships are keen to get regular feedback on the engagement of their employees. The are 3 simple reasons why they do that...
Internal Communication in digital age
Internal Communication in the workplaces faces today, in the digital age, couple of new challenges which the communicators need to be aware of. Let me pick up 3 of them...